Methods in Social Research: Unveiling the Tapestry of Human Interaction

Imagine peering through a kaleidoscope, each shard reflecting a facet of human behaviour. That’s what delving into social research feels like - uncovering intricate patterns and hidden meanings within the complex tapestry of human interaction. And for those seeking to navigate this fascinating world, “Methods in Social Research,” authored by Dr. Somchai Wongwatanakaseam, stands as a beacon, illuminating the pathways to insightful discovery.

This book, published in Bangkok by the esteemed Chulalongkorn University Press in 2018, isn’t just another dusty tome on research methodologies. It’s a vibrant tapestry woven with practical wisdom and theoretical depth, catering to both budding researchers and seasoned academics alike. Dr. Wongwatanakaseam, a renowned sociologist with decades of experience, masterfully guides readers through the labyrinthine corridors of quantitative and qualitative research methods.

A Symphony of Methodologies: Unveiling the Secrets of Social Inquiry

The book is structured like a meticulously composed symphony, each chapter representing a distinct movement that builds upon the previous one, culminating in a harmonious understanding of social research. Dr. Wongwatanakaseam eschews convoluted jargon, instead opting for clear and concise language that resonates with readers regardless of their background.

Let’s delve into some of the key movements within this methodological symphony:

• The Overture: Foundations of Social Research: This chapter lays the groundwork, introducing fundamental concepts like research ethics, problem formulation, and literature review.

Concept	Explanation
Research Ethics	Adhering to moral principles ensuring responsible conduct throughout the research process.
Problem Formulation	Clearly defining the research question and outlining its significance.
Literature Review	Critically analyzing existing scholarly work to understand the current state of knowledge on the topic.

• The Allegro: Quantitative Methods: This movement introduces the world of numbers, exploring techniques like surveys, experiments, and statistical analysis.

Dr. Wongwatanakaseam adeptly explains how these quantitative tools can be used to measure social phenomena and test hypotheses with precision. Readers are guided through the intricacies of designing questionnaires, collecting data, and analyzing results using statistical software.

• The Andante: Qualitative Methods: This movement shifts gears, focusing on the richness and depth of qualitative approaches like interviews, focus groups, and ethnography. Dr. Wongwatanakaseam emphasizes the importance of understanding context and interpreting nuanced meanings within social interactions.

• The Finale: Mixed Methods Research: This concluding movement brings together quantitative and qualitative methods, showcasing their synergistic potential. Readers are introduced to innovative techniques for combining different data sources to gain a more holistic understanding of complex social phenomena.

Beyond the Score: Practical Applications and Cultural Insights

“Methods in Social Research” transcends theoretical discourse, offering practical guidance on designing and conducting research projects. Dr. Wongwatanakaseam generously sprinkles real-world examples throughout the text, illustrating key concepts with compelling case studies drawn from Thai society. This grounding in local context adds a unique dimension to the book, showcasing the applicability of social research methods to understanding cultural nuances and addressing societal challenges within Thailand.

Furthermore, the book’s inclusion of exercises and discussion prompts encourages active engagement and reflection, transforming readers from passive observers into active participants in the research process. The extensive bibliography serves as a valuable resource for further exploration, guiding readers towards relevant scholarly works and online databases.

The Lasting Resonance: A Masterpiece for Aspiring Researchers

“Methods in Social Research” is not merely a textbook; it’s a testament to Dr. Wongwatanakaseam’s passion for social inquiry and his commitment to nurturing the next generation of researchers. The book’s clear writing style, practical examples, and insightful reflections make it an invaluable companion for anyone seeking to unravel the mysteries of human behaviour through the lens of social research.